In 2013 Adobe acquired Satellite TMS from Search Discovery and renamed Adobe Dynamic Tag Management (Adobe DTM) to replace their Adobe Tag Manager.Īdobe Launch came out in 2018. Around 2012, Adobe withdrew the Omniture brand while its products were being integrated into the Adobe Marketing Cloud. The deal of $1.8 billion, was completed on October 23, 2009, and is now joined by other Adobe acquisitions such as Day Software and Efficient Frontier, as the main components of Adobe's Digital Marketing Business Unit. and Adobe Systems announced that Adobe would be acquiring Omniture, an online marketing and web analytics business unit in Orem, Utah. In November 2013, Adobe Systems introduced mobile features to its Marketing Cloud, making smartphones and other mobile devices new targets for analytics. Products of the defunct company were then integrated step-by-step into the new Cloud service which includes the following eight applications: Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer, Adobe Campaign (Classic and Standard), Audience Manager and Primetime. The Adobe Marketing Cloud collection was introduced to the public in October 2012 as Adobe began retiring the Omniture name it acquired in October 2009. Like other Adobe Cloud services (e.g., Adobe Creative Cloud), the Adobe Marketing Cloud allows users with valid subscriptions to download the entire collection and use it directly on their computers with open access to online updates. Online marketing and Web analytics software Adobe Marketing Cloud Developer(s)Īdobe Experience Cloud ( AEC), formerly Adobe Marketing Cloud ( AMC), is a collection of integrated online marketing and web analytics products by Adobe Inc.Īdobe Experience Cloud includes a set of analytics, social, advertising, media optimization, targeting, Web experience management and content management products aimed at the advertising industry and hosted on Microsoft Azure.
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